30 DAYS OF

HEALTH & WELLBING.

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PRINT CAMPAIGN ACROSS SEVERAL BRANDS, INCLUDING LIVE EVENT.

FOLLOWING FROM THE SUCCESS OF THE FASHION EVENT, A HEALTH & WELLBEING VERSION WAS CREATED. THE CAMPAIGN FOR EVENT INVOLVED PRE-LAUNCH ACTIVITY AND ACTIVITY DURING THE EVENT PERIOD, BOTH PRINT AND DIGITAL.

 

I IDEATED AND ART DIRECTED THE SHOOT AND EXECUTED THE LAYOUTS. PAGES RAN IN VARIOUS PUBLICATIONS INCLUDING BOTH CONSUMER AND TRADE. A WEBSITE WAS SET UP WITH DETAILS OF THE EVENT WITH BOOKING DETAILS AND A TVC RAN TO PROMOTE THE EVENT,

 

THE LAUNCH WAS KICK STARTED WITH AN EVENT AT BONDI BEACH WHICH WAS TELEVISED NATIONALLY. I DESIGNED ALL THE EVENT COLLATEROL INCLUDING INVITATION, WINDOW IMAGE DECALS, FLOOR STICKERS, PURPOSE BUILT COCKTAIL TABLES, OUR DOOR FLAG AND MORE (SEE EVENT IMAGES)

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I SET UP A CORPORATE IDENTITY GUIDELINES DOCUMENT FOR THE USE OF THE PUBLICATIONS DESIGNERS IF THEY WERE REQUIRED TO CREATE ANY ADDITIONAL MATERIAL IN MAGAZINE.
 

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COLLABORATIVE IDEATION.

CREATIVE DIRECTOR.

MOCKUP/LAYOUT.

FULL SHOOT PRODUCTION.

PHOTO CONCEPT AND ART DIRECTION.

ARTWORK