THIS MAJOR PUBLISHING EVENT WAS A FIRST OF ITS KIND IN THE AUSTRALIAN MARKET. THE CAMPAIGN FOR EVENT INVOLVED PRE-LAUNCH ACTIVITY AND ACTIVITY DURING THE EVENT PERIOD, BOTH PRINT AND DIGITAL.

 

FOR THIS PARTICULAR YEAR, FASHION DESIGNER J'ATON WAS BRIEFED TO CREATE A BESPOKE GOWN TO BE WORN BY THE EVENTS AMBASSADOR, BLOGGER AND TV PERSONALITY NIKKI PHILLIPS. SHE WEARS THIS IN THE MAIN IMAGE THAT IS USED THROUGHOUT THE CAMPAIGN AND WAS WORN AT THE LAUNCH.

 

I IDEATED AND ART DIRECTED THE SHOOT AND EXECUTED THE LAYOUTS THE SUITE OF IMAGES I CREATED FORM A STORY AROUND NIKKI, FEATURING EVENT SPONSORS IN THE IMAGES CREATED. THESE IMAGES FORMED PART OF A BOOKLET THAT RUN IN SEVERAL PUBLICATIONS AS WELL AS LEAVE BEHINDS AT THE EVENT. 

 

PAGES RAN IN VARIOUS PUBLICATIONS INCLUDING BOTH CONSUMER AND TRADE. A FESTIVAL GUIDE WAS CREATED AND PRINTED, AS WELL AS EVENT COLLATERAL (CARRY BAG, LANYARDS AND EXCLUSIVE EVENT INVITATION). A WEBSITE WAS SET UP WITH DETAILS OF THE EVENT WITH BOOKING DETAILS,

 

I SET UP A CORPORATE IDENTITY GUIDELINES DOCUMENT FOR THE USE OF THE PUBLICATIONS DESIGNERS IF THEY WERE REQUIRED TO CREATE ANY ADDITIONAL MATERIAL IN MAGAZINE.
 

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IDEATION.

CREATIVE DIRECTOR.

MOCKUP/LAYOUT.

FULL SHOOT PRODUCTION.

PHOTO ART DIRECTION.

ARTWORK

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COLLABORATIVE IDEATION.

CREATIVE DIRECTOR.

MOCKUP/LAYOUT.

FULL SHOOT PRODUCTION.

PHOTO CONCEPT AND ART DIRECTION.

ARTWORK