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BEAUTY CREW.

LAUNCH.

WORKING COLLABORATIVELY WITH THE CONTENT DIRECTOR, I WAS CHARGED WITH CREATING THE VISUAL IDENTITY OF THE BRAND AT PRE-LAUNCH:

- LOGO DESIGN AND DEVELOPMENT

- WEBSITE DESIGN

- CREATING TEMPLATE VIDEOS

(FULL PRODUCTION PIECES - STORYLINES, SET DESIGN, GRAPHIC DESIGN, ART DIRECTION AND DIRECTING)

- CASTING AND PHOTOGRAPHING 'FAKE' BEAUTY CREW STAFF (WORKING TITLE BEAUTY LOVE) TALENT

- PRINT COLLATERAL TO PRESENT TO MARKET

WATCH THE VIDEOS: OPEN THE IMAGES IN THE SCREEN AND THEN CLICK ON THE LINK BELOW TO WATCH THE 'MOCK'
HOW-TO VIDEO 

ONGOING: CREATIVE LEAD FOR BEAUTY CREW CONSUMER AND BRAND, INCLUDING ADVERTORIALS, COMMERCIAL VIDEOS AND MARKETING MATERIALS

CREATIVE DIRECTOR.

CREATIVE LEAD.

LAYOUT/MOCKUP.

ART DIRECTING STILLS AND VIDEO.