THE ICONIC

PITCH EXECUTION.

I DESIGNED THE MOCK MAGAZINE USED BY PACIFIC PLUS FOR THEIR COMPETITIVE PITCH TO THE ICONIC. THEY WON THE CONTRACT, AND THE LIVE MAGAZINE WENT TO PRINT USING MY ORIGINAL PITCH DESIGN.

I WAS THEN CONTRACTED AS CREATIVE DIRECTOR ON THE ICONIC MAGAZINE DURING ITS PRINT LIFE. THE MAGAZINE WAS INSTRUMENTAL IN THE WEBSITE SECURING TOP AUSTRALIAN FASHION LABELS DUE EXCEPTIONAL EDITORIAL FASHION 
PHOTOGRAPHERS I COMMISSIONED TO SHOOT THE FASHION FEATURES.

COLLABORATIVE IDEATION.

CREATIVE DIRECTOR.

MOCKUP/LAYOUT.