OVER SEVERAL SEASONS, I CREATED CATALOGUES FOR MYER. DESIGNED TO FIT INTO THE VISUAL IDENTITY OF THE SEASON, EACH CATALOGUE FITTED SEAMLESSLY WITH THEIR ADVERTISING AND IN-STORE ACTIVITY. THE CATALOGUES LIVED BOTH IN PRINT AND ALSO ONLINE ON MYER'S WEBSITE. MANY ASSETS CREATED WERE USED AS POSTERS IN-STORES.

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IDEATION.

CREATIVE DIRECTOR.

MOCKUP/LAYOUT.

PHOTO ART DIRECTION.

COLLABORATIVE ARTWORK.