THE UNIQUE FEATURES OF THE MASCARA LEAD TO THE IDEA FOR THIS EXECUTION.

 

EACH SELLING POINT MARRIED TO A FASHION PIECE. TO EXTEND THE IDEA, A COMPETITION TO WIN ALL THE FASHION PIECES, INCLUDING THE DRESS CREATED SPECIFICALLY FOR THIS, FORMED PART OF THIS EXECUTION. READERS WERE ALL INVITED TO A LIVE EVENT IN SYDNEY TO TRAIL THE PRODUCT AND TO VIEW THE FASHION PIECES.

 

IDEATION.

CREATIVE DIRECTOR.

PHOTO ART DIRECTION,

STYLING.

ARTWORK.