TO SURPRISE THE READER, A BEJEWELLED CONCEPT WAS IDEATED AND EXECUTED TO PROMOTE SCOTCHBRITE'S CLEANING PRODUCTS. WITH ITS LUXURY STYLING AND PHOTOGRAPHY, IT GAVE THIS BRAND LIFE IN FASHION TITLES WHERE IT NORMALLY WOULD NOT RUN AS PART OF THE BRANDS STANDARD ADVERTISING CAMPAIGN - REACHING OUT TO A
DIFFERENT MARKET.

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IDEATION.

CREATIVE DIRECTOR.

MOCKUP/LAYOUT.

PHOTO CONCEPT AND ART DIRECTION.

COPY DIRECTION.

ARTWORK.